VIP Play is expanding its footprint in the United States, preparing to launch ZenSports in West Virginia. The company secured an interim license for sports wagering and iGaming, allowing it to enter the Mountain State’s thriving gambling market. This marks a major step forward for VIP Play, as it ventures into iGaming for the first time and continues to grow its national presence.
The entry into West Virginia follows a strategic market access agreement with Wheeling Island Casino, operated by Delaware North. This partnership allows VIP Play to operate legally within the state and launch ZenSports, its flagship mobile sportsbook and iGaming platform.
“This is a significant milestone for us,” said Bruce Cassidy, CEO and chairman of VIP Play. “Securing our interim license in West Virginia demonstrates our commitment to delivering innovative gaming experiences. We’re proud to contribute to West Virginia’s dynamic and growing gaming ecosystem.”
ZenSports made its U.S. debut in August 2023, launching in Tennessee with a mobile sportsbook powered by leading technology providers Kambi and White Hat Gaming. These same platforms will support the West Virginia launch, ensuring a reliable and engaging user experience for players in the state.
West Virginia’s gaming market continues to show impressive growth. In February alone, combined wagers in sports and iGaming totaled $699.5 million—a 43% increase year-over-year. iGaming, in particular, saw a massive 46% jump to $661.3 million in wagers, while sports betting also rose by 2% to $38.2 million.
These numbers reflect West Virginia’s growing appetite for digital gaming, making it an attractive market for operators like VIP Play. With ZenSports entering the mix, players in the state will have another competitive platform offering both traditional sports wagering and new iGaming options.
For VIP Play, this expansion is part of a broader vision to bring ZenSports to more U.S. markets and establish the brand as a leader in mobile gaming. With a focus on innovation and customer experience, the company aims to provide players with a smooth, feature-rich platform that blends convenience with entertainment.
Cassidy emphasized that the West Virginia launch is just the beginning. “As we grow our presence across the U.S., our dedication to excellence and innovation remains stronger than ever,” he said.
The interim license allows VIP Play to operate while completing the full regulatory approval process, which includes demonstrating compliance with state gaming laws and ongoing oversight. Once fully licensed, the company plans to expand its offerings even further.
The partnership with Wheeling Island Casino also signals potential synergies between land-based and digital gaming in the state. As iGaming and mobile sports betting continue to evolve, collaborations like these will help bridge the gap between traditional casinos and next-gen digital platforms.
With West Virginia setting new records in betting activity and welcoming innovative operators like VIP Play, the future of gaming in the state looks promising. As ZenSports prepares for its official launch, players can expect a robust platform backed by trusted technology and a company committed to growing with the industry.
In summary, VIP Play’s move to launch ZenSports in West Virginia marks a key milestone for both the company and the state’s iGaming future. With regulatory approval secured and partnerships in place, ZenSports is poised to make a strong impact on West Virginia’s gaming landscape.
